A label is a critical packaging component that serves several functions, including product awareness, brand promotion, product differentiation, and design details. Being identifiable is an essential feature of any product that helps it stand out from the competition.
The market has soared today. The food and beverage industry is becoming increasingly fast-paced. Consumers do not have the time or energy to examine each item they buy, so they rely on whatever label appeals to them the most. These split-second selections can result in decades of loyalty, emphasising the importance of first impressions and raising the function of labels in solidifying a brand and influencing purchasing decisions.
Designing a Visually Appealing Can Label
1. Select the Correct Colours
When working with packaging and labelling companies, the importance of colour cannot be overstated. Bright colours are used on the best custom labels to attract buyers’ attention. Avoid light and grayscale tones, favouring something more colourful – a splash of colour may make a big difference.
Also Read: Affordable DIY Packaging Design Ideas for Home Business
2. Select the Correct Font
The font is another part of attracting the customer’s eye for high-quality commercial labels. While ornate and cursive typefaces may appear elegant and sophisticated, they are typically difficult to read, especially from a distance. Also, Make sure the can label colour doesn’t clash with the text colour or make it difficult to read.
3. Select the Appropriate Materials
The type of material you use for your beverage label is also significant. It’s a waste of time and money to order the wrong material for the “Can” you’re using.
For the greatest results, this should be chosen before the design process begins, as it may influence the colours and typefaces you choose. Smoother materials are good for food and beverages, but textured materials are fantastic for labels for handmade products or antiques.
4. Select the Appropriate Shape
The Can label’s shape can reveal a lot about the product. While simple shapes and straight lines are the most prevalent, developing a label with a bespoke shape might help your goods stand out on the rack. Label shapes are essentially unlimited, therefore when dealing with packaging and labelling firms, don’t be afraid to get creative.
Some Inspiring Cans Label Design Ideas
source: packagingoftheworld.com/2021/12/thirst-gives-innis-and-gunns-craft-range-a-refreshingly-original-new-look.html
source: packagingoftheworld.com/2022/03/felons-blueberry-ipa-limited-release.html
source: packagingoftheworld.com/2021/12/brugge-craft-beer.html
source: packagingoftheworld.com/2021/10/budweiser-raiseabud-campaign-and.html
source: packagingoftheworld.com/2021/08/baltea.html
source: packagingoftheworld.com/2022/04/thirst-and-brooklyn-brewery-create-the-new-beacon-of-joy.html
source: pinterest.com
source: packagingoftheworld.com/2021/12/corto-maltese-beer-label-design-packaging.html
source: packagingoftheworld.com/2021/05/canicula.html
source: pinterest.com
source: packagingoftheworld.com/2019/10/yusa-drinks.html
source: packagingoftheworld.com/2021/01/bak-bak-indian-energy-drink.html
source: packagingoftheworld.com/2016/02/pierced-student-project.html
source: packagingoftheworld.com/2020/04/nok-energy-drink.html
Wrapping up!
Designing a visually appealing Can Label Design can positively impact sales. By following these simple guidelines, you’ll be on your way to creating a label that will keep your customers coming back for more!
