109+ Stand Up Pouch Design to Inspire Food Packaging

Have you ever wondered how your packaging style influences consumer’s purchasing decisions?

According to various surveys, 71% of consumers would purchase products packed in flexible packaging over the same product packed in a different type of packaging.

As stand-up pouches are so flexible, easy to open, store, reseal and reuse, it is one of the leading choices across the food industry in the past decades.

Apart from the flexibility, stand-up pouches are an extremely inexpensive form of packaging as stand-up pouches lower the costs of production and packaging while being an excellent canvas to create outstanding packaging designs and generate more sales for the business.

The advantages of stand-up pouches are limitless. However, only the best stand-up pouch design will help you close the maximum deals in your business. Let’s take a closer look at some of the best stand-up pouch designs and the steps to create them.

Also Read: 21+ Creative Squeeze Packaging Design 2021

What are stand-up pouches packaging?

As we said, stand-up pouch packaging is one of the leading choices used across various industries due to its versatility, convenience and cost efficiency. Compared to traditional packaging forms, they are an excellent choice to upgrade your packaging style.

The choice of stand-up pouches can bring your company a step ahead of your competitors. Consumers can quickly reseal the stand-up pouches after consuming the food item and even reuse them later to store other items, resulting in less wastage and more eco-friendly. This can also be a great way to promote your company as eco-friendly.

You can also customise your stand-up pouches with eye-catching designs that will attract the maximum number of consumers from the retail shelves. Hence, there are several ways stand-up pouches can benefit your company in the long run.

Steps to Get Perfect Stand-up Pouch Design

Stand-up pouches give you ample opportunity to be creative and informative for the consumers. Apart from stellar designs, you must also ensure to add all the information about the food products according to the government rules of various countries. Here is the step-by-step guide to creating a successful stand-up pouch packaging design for your business.

• Discover Your Need

The first step is to understand the needs of your stand-up pouch packaging. Starting from the application of the pouch and the content in it to the type of design you want, the shelf life and the budget you have for the packaging design.

This is an essential step as it will ultimately decide whether the final pouch packaging design is usable in real life or not. This way, you can curate the right kind of stand-up pouch packaging design under your budget without compromising on the quality of the design.

• Identification of the Target Audience

The next step is to analyse your target audiences since, ultimately, you are creating this pouch packaging for them. The more you know about your target audiences, the more options you can add for the convenience of your target consumers. This step is pivotal as this adds to the features of the stand-up pouch packaging design and will help you stand out in your target market.

• Maintain Simplicity

Adding every other design element and information about your product can overwhelm the consumers in no time. Since consumers scan the product at a glance on the retail shelves, make a clever move and choose simplistic designs over complex ones.

Add only the required information and design elements into your stand-up food packaging design, such as brand name, product content, ingredients, benefits, flavour, shelf life, and safety certifications.

Also, choose minimalist and subtle design elements that keep the product and its benefits as the main highlight. This way, you will make sure the consumers understand enough information!

• Sentences should be short

Your consumers will ideally scan your products at a glance and decide whether they should add them to their cart or not. Hence, you must write shorter sentences or paragraphs for your packaging designs.

Be very precise with the information you add to your stand-up pouch packaging. This way, your consumers can quickly decipher the importance of your product and decide accordingly.

• Colours

The right choice of colours can make or break your packaging design. Choosing suitable colours can bring the consumers’ true essence of the product content. For example, red will resonate well with spicy flavours.

Choose bright colour palettes with responsive typography to strongly impact the consumers. The more your consumers connect with the packaging using the colours, the more your chances of making more sales in the month!

• Sophisticated Printing

You have spent nights perfecting your brand’s stand-up pouch packaging design. Still, if your printing choice needs to be improved, you may be unable to bring your design vision into a reality.

You don’t want your product to look and feel shabby with low-quality printing. Choose specialised and sophisticated printing options, as this will help bring the product’s most authentic essence through the designs.

Have a Look at these Inspiring Stand-up Pouch Designs

Conclusion

In this competitive era, levelling your branding game using good-quality stand-up pouches for your products is essential. Considering the variety of choices of your consumers, you must go above and beyond in creating the best stand-up pouch packaging design.

Incorporate the steps mentioned above and get inspired by the designs, as it’s finally time to revamp your entire product line with new and exclusive stand-up pouch packaging!

If you are still confused, professional stand-up pouch packaging designers are just a call away to help you create some stunning stand-up pouch packaging designs for your brand.