Do you know more than 70% of purchasing decision is made within 5-7 seconds of looking at the product. That’s because of the creative packaging design. We always hear people saying packaging design is just as important as the product, and yes, that is the fact. Your first impression will forever mark your active presence…
Typography and Iconography on packaging design – Trend 2019
Do you know, it is not the brand or price of the products that pull the customer attention on the store shelf? It is, in fact, packaging that influences their purchase decisions. It is vital for you to make sure you attract the attention of the customers with the right packaging to stand out of…
6 Creative Tips for Product Label Design
Conduct research Proper research always needed for product label design even if you are on the job for designing rough sketches. When you are a job, you need to conduct the research, to find who your target audiences are, along with the details of their age, gender, education, and values. The vital information you collect…
7 Latest Digital marketing trends 2023
Digital infrastructure can play a crucial role in keeping your business ahead of the competition. Digital trends in 2023 have experienced a dramatic shift in every digital marketing strategy applied. You might have ignored a few aspects like artificial intelligence and visual search in your digital marketing strategies to date, but you no longer will have…
Digital Marketing – Effective Brand Building
Traditional marketers today look at digital marketing as a threat to their existence. However, the myth should be ignored. Digital marketing is just usage of some techniques used as a part of faster marketing and communications in a more streamlined and practical manner when compared to traditional marketing. Raising competition Every business entity from the…
How can eco-friendly packing help in branding?
Eco-friendly packing has become an echo of today’s world. Many NGOs are shouting for the need for eco-friendly nature and spreading the need for the same. What does this eco-friendliness mean? Does it restrain your responsibility for banning plastic or spreading greenery? It has a bigger picture than we think. Eco-friendliness means taking a step…
How is sustainable packing beneficial than conventional packing?
Conventional packing is used to pack food for ages because of its benefits like convenience and single-use packing. With the effects of global warming, it is time for us to give due consideration to the conventional materials that are used in manufacturing these packing items because it has the potential to impact the environment on…