What is brand Manual (Brand Identity Guidelines) Brand identity guidelines are the manual explaining how usage of the brand should be both internally and externally. If the brand logo looks different everywhere you see it; there would be no way to establish an instant connection in consumer’s mind about logo and brand promise. The brand…
Sustainable Material: Future Of Packaging
The changing trends in marketing have incorporated new ways of brand promotion. Sustainable Material initiatives are being preferred in the business with printing and packing as a key area of exploration for their initiatives. With the emergence of new marketing techniques in brand promotion, many companies are focused on delivering meeting the expectation of the…