If you are in baking business or inspired to be one, then DesignerPeople is aware of how relevant it is for you to have quality customized bakery boxes and packaging design for building your company’s brand and reputation.
In today’s era, customers need more than just basic bakery products to finger-licking cookies, pastries, biscuits, tortilla, croissant, buns, doughnuts, cakes and rusk packaging design; they are also expecting a well-rounded and enriched customer experience. And it is the best way to give your customers with personalized packaging and bakery boxes.
The custom bakery packaging design can add a touch of magic you need to go along with your bakery foods items. There are challenges which the bakery industry faces such as government policies, demand-supply chain, increase in raw material prices and price sensitivity situations, and we ensure such challenges can be tackled creatively with innovative packaging design.
The customized bakery packaging designs will not let you settle for off-the-shelf designs that do not complement the theme of your brand. The positioning strategy is applied based on the type of bakery if its factory baked, organic or hand-made.
Each business is different in terms of its core vision, values, its target market positioning, and more importantly, its theme, logo, colours and brand name.
The positioning of the brand also depends upon the personality of the brand if your bakery business is aiming at kids. You will require custom bakery packaging to be colourful and fun. If your company, on the other hand, is dealing in a niche business, then your packaging solutions should reflect elegance and sophistication.
Example: If we look at bakeries in India, such as Theobroma the brand have established its identity as a classic fine bakery offering innovative products with creative combinations. If we talk about Monginis, they are known for providing best quality products at affordable pricing.
Cakes, cookies, doughnuts, pastries, bread, rusk, buns and many more bakery products are no more with traditional bakery packaging design. Still, their packaging has become part of lifestyle and experience. If you are a professional chef, beginner or planning to start a bakery shop business ensure one thing is on place “personalization”. Personalized designs are in trend and are future about cultivating enriched memories.
Personalized cake boxes can aid brand illustrating the attention of the audience, and the different cake types have its target audience depending upon its positioning statement. Depending upon the style and creativity of the event, packaging design will differ. If the cake is for kids birthday party elements such as trending cartoon and fiction characters should be rendered, if anniversary or any other celebration the designing should align with the personality and emotion of the event.
Understand the value of colour in packaging as each shade has its meaning, bakery products which are for corporate gifting or corporate event then the packaging will get customized with subtle and pastel colour with brand logo and tagline mentioned. Actual photos of the products can be used as design material, can also have the photos of the delicious product, bakery endorser if it is traditionally known or model if the brand identity is strong with these elements.
The bakery packaging design can vary on the kind of packaging which will be used by the business, which can be any or a combination of the following:
1.Boxes
2.Paper bags
3.Plastics
4.Containers
5.Paper holders
If the material is eco-friendly, then the overall packaging design will get changed, the colours used will be more earthy and nature-oriented. Professional packaging agency will ensure to render the process or value proposition of the brand through designing. The design should communicate its unique values through tone, illustrated images, and classic tagline, which will strategically communicate the brand message.
The modern packaging design should look clean, which is essential for making information visible. Brand name, product name, ingredients, brand logo, tagline, nutritional value and price information should be mentioned on the packaging. Un-boxing bakery packaging such as for cake, pastries is a secret excitement which will add the real icing on the cake for consumers. A small handwritten custom note inside, beautiful dairy, scented candles, vouchers, discount coupons for future purchase and many more can double the level of excitement and happiness.
The luxury and gourmet bakery packaging design will include golden and silver embossing, ribbons, glossy finish, premium ingredients information which is worth considering the impression you want to render to clients. The concept of window style packaging will make individual salivate when they see mouth-watery cakes which will undoubtedly entice the hunger and crave for purchase.
Bakery packaging design depends on the product type, which will help to boost your sales, enhances the value of the overall bakery product line, increase customer loyalty and stylish appearance. It will also communicate the brand core values and marketing message with the audience.
As modern packaging moves more mainstream, the design must represent and is inspired by a brand. Contact Packaging design agency which will help you to gain a competitive advantage.
