We live in the world of digital where everything is far but still connected and close, we still prefer meeting people face to face, conducting physical meetings, attend gatherings which helps to develop strong social attachment but now when the whole world is stuck with Covid-19 Pandemic situation which has made us to look around with lot of changes in the business.
Now we have to start thinking in broader aspect along with long term vision and to achieve those goals we need to adopt new norms and try to start making ourselves comfortable to sustain in league. It’s hard to deny that coronavirus is having a serious impact on the world and live events. Rather than cancelling your events altogether, save time and enjoy the flexibility of a fully integrated virtual event platform.
What are Digital Events/Virtual Events?
These are the pre-planned and systemically organised gatherings of people who are in different physical locations, yet are connected through online common platform. These events are specially conducted to share knowledge, solve queries, advices, creative conversation, tips, ideas with common perspective audience.
In light of the coronavirus, going virtual has become an increasingly more popular option as it helps organizations save money and all the hard work they put into their in-person events.
9 Benefits of Hosting a Digital Event
1.Saves Time
When we talk about physical events it requires time of many people from office staff to yourself in setting up all the things for event. From snacks to sitting arrangement to what not but when we discuss about virtual events though it requires few set-up which takes time such as registration, technicalities, event promotion but far less than in-person events.
Traveling time is also saved as person can join event from where he is available with system and net connection.
2.Saves Money
It is seen virtual events saves upto 75% compared to regular physical meetings. As there are lot of arrangements to be done for physical book a hall, stationaries, food, hotel stays, travel cost and many more which costs while this is all saved in virtual meets.
3.Reach is bigger audience
One can easily promote their event by sharing the link to your website and social media channels. People from across the world can join instantly without thinking about travel.
Even during events the organisers can align their social walls which will display the live updates and all contributions along with creative event hashtag which is then posted on social media platforms. Hence this encourages huge audience to follow your event.
4.Improve tracking results
There are various ways which a virtual events can help you to monitor and analyse your events. Actively searching for social media posts which exist on social media profiles with your event hashtag which says about your event. Monitoring also enables to find relevant content associated with event that your target audience posts in social media with sharing and integrating motive.
5.Easy Feedbacks
Like in-person events, feedback is crucial for virtual events. But unlike in-person events, attendees are constantly online at virtual events, which mean they can easily answer real-time polls or surveys in sessions. Honest and quick feedback can be expected through online events.
6. Evergreen Content
Lastly, digital event content can be accessed on-demand. This means, the content can be accessed anytime, any day. Another advantage to the content is the fact that it can be repurposed. Content from learning sessions can be turned into blog posts, Slideshare presentations, short videos and other pieces of content that, in most instances, won’t expire. The events can stay open for new content which can potentially attract new users or attendees. You can also track what your users are downloading and tailor additional content to meet their needs.
7.Allows Flexibility
The Flexible nature of technology will easily allow setup of similar event online within the short period of time. Aligning a virtual will connect you with your attendees across the world through lounges from audio and video chat as well as participate in webinars and presentations. You can showcase the latest product demos, train people, conducts various parties and gatherings online. It can take out the stress and panic of re-planning an event.
8.Build strong connections
Because virtual events tend to be faster-paced it can be easier to make connections with other attendees and speakers than an in-person event. And since everything is online, attendees can easily record important information such as people’s names, their details, titles many other relevant data on their computer easily.
With 1-2-1 live networking rooms and video conferencing, virtual business cards and integrated social channels, it is easier than ever to make latest connections with global audience.
9.Sustainable Option
As per a study from Birmingham University, in a one day physical event it can produce up to 170kg of Co2 and generate over 5 tonnes of refuse waste.
As when hosting a physical event one has to ensure logistics of getting people to the event venue, also the amount of food is wasted per day is huge. With virtual events, you don’t have to worry about any of these concerns which are effecting adversely to environment.
CONCLUSION
Looking at the situation in whole world it is not wrong to say that we all should start predicting and executing plans with new mind-set for adopting new normal around us.
Irrespective of size of companies they should start turning to digital events as part of their overall Digital marketing strategies. You can bring people online with same warmth by providing relevant information and networking opportunities.
Take advantage of this opportunity! If you are new to virtual, consider adding a virtual component to your future in-person events as a starting point and monitor how it executes. You’re bound to discover a new way to expand and reach your audience. Ipack design agency can be your strategic partner for intelligent, event solutions and world class delivery outcomes through always on video-based communications that will be personalised.
