Bottle Label Design : 909+ Designs to increase your brand visibility.

Did you know bottle packaging is among the leading choices across most industries?

Suppose your business sales have been going low for the past couple of months, and you sell your products in bottles. In that case, your bottle packaging needs to bring adequate visibility to your products on the retail shelves.

Your bottle label design can make or break the entire branding game of your business.

Apart from your sales, label designs also play an important role in following the guidelines and regulations of the government. There are rules and regulations set for bottle labelling companies for the consumers’ security and safety.

To build a distinct and solid identity in the target market, you must choose bottle label designs that will grab the consumers’ attention to your products from a distance on the retail shelves.

For your upcoming product launch, let’s explore the various elements of a successful bottle label design with 909+ exclusive and trendy bottle label designs!

Also Read : Best Wine Label Design Inspiration 2021

Which industries use bottle labelling, and why is it important?

Starting from pharmaceutical products to cold drinks like Coca-Cola and more. So many industries need good quality bottle labelling for their products and are willing to spend thousands to create the best one for their business.

Choosing the right labelling design for a business is essential as prescribed by the country’s laws. For example, your bottle label designs must contain the ingredients used in the product, shelf life and similar elements for the customer’s reference as per specific laws.

Besides abiding by the government’s laws, eye-catching label designs are an effective and economical way of increasing the visibility of the products, making them attractive in the eyes of the consumer and increasing the sales for the business!

How Bottle Label Design Spruce Up Product Sales?

As we said, your bottle label designs are the first thing consumers notice when they see your product on the retail shelf. It would be best if you created the most enticing and eye-catching bottle label designs to attract consumers from the retail shelves.

Here are some common ways how your bottle label designs can spruce up your product sales this year:

Choosing impactful images and visuals in the bottle label design will draw the consumers’ attention to the key features of the product’s benefits.

Choosing fonts that are easy to read even without glasses for people who cannot read small letters. The fonts also decide the entire vibe of the product.

When the visuals catch the eyes of the consumers, the correct language and text content in the bottle label design will be able to persuade the consumers to purchase the products!

When you add all the information about your product and the brand in the bottle label design, your consumers will be assured of safety and will always trust your brand for their requirements, resulting in more repeat sales in your business.

6 Essential bottle label design elements that will set you apart

Now that we know the importance of designing enticing bottle labels for your brand let’s quickly discuss the six essential design elements that will set your brand apart from your competitors.

Maintain Simplicity

The most successful bottle label designs are the simplest ones. Keep your design elements like images, fonts, visuals and designs simple and legible for the best user experience.

This will ensure that your consumers can handle the many additions to your label design. After all, your customers will not spend more than a few seconds figuring out the product’s whereabouts and your brand, right?

Considerations for Colour

Did you know colours in the label designs influence about 85% of the consumer’s purchasing decisions?

Your choice of colours for the bottle label design aligns with your brand personality. Choose the right colours using colour psychology, as certain hues are associated with particular feelings in the minds of the consumers.

For example, red brings a bold and passionate vibe, whereas green delivers a safe and nurturing essence to the product.

Similarly, black is used for luxurious and elegant products, and pink is smoothly chosen for youthful and feminine products!

Choose the Correct Font

Your choice of font is the only way you can convey all the necessary information to the consumers about your product and abide by the rules and regulations set by the government regarding consumer safety.

Thus, choose fonts that suit your brand personality and are elegant yet legible. You can explore a variety of fonts here, but ensure to stick to the simplest ones as consumers naturally equate their trust with these particular products.

Select an Odd Shape

Sure, the standard rectangular and square shapes of labels are common in most companies, but there is no harm in thinking out of the box and exploring different shapes for your bottle label designs.

This is where a good bottle label designer can be a gem. Relying on professional bottle label designs can help make your brand stand out by using unique shapes and designs that make your brand distinct on the retail shelves!

Material Choice

Even though plastic is a classic choice for most businesses, you can also try other textures to capture the desired aesthetic such as linen, felt/velvet, cobblestone, estate, eggshell, ever-opaque and more.

For example, clear and metallic materials can bring a flashy element to your packaging, whereas films are better if you want your label designs to be water-resistant.

The right choice of materials gives you a base to tell the story of your products to the consumers and bring a premium vibe to them. Since different consumers have a different feel when touched, you can also significantly influence the consumer’s purchasing decisions with the choice of materials.

Decoration of labels

This is where you can get the most creative! Starting from embossing and hot foil stamping to spot varnish and high-build silk screen. There is so much you can do to your label designs to turn them into a visual spectacle and add to the product’s perceived value! The key is to be consistent with your overall brand designs while standing out from the rest!