It’s not sufficient to sell delicious mouth-watering food nowadays; the packaging is the first impression, so it needs to be great!
Now we all are very much aware of how vital the role packaging of any product plays but do you know there is one more important element attached to it “Creativity and Innovativeness”.
Your target audience is more likely to purchase an item if the packaging is appealing to them; creative looking packaging will lead to impulse buying. Businesses should adapt themselves to the modern-day consumer and design their product packaging to grab their attention.
The innovative food marketing about the actual presentation of a product will enhance brand recall. The creative food packaging design here ranges from intricate patterns, from abstract to botanic elements, artistic sculptures to innovations like dissolving wrappers to smart innovations that let you reuse packaging for other purposes will tell your product’s story.
Sometimes having cool abstract patterns on your packaging just isn’t enough. That is where some brands like to experiment with new concepts and shapes. Modular is also one kind of packaging is on the rise, with all types of geometric shapes to watch out for.
Creative designing will include packaging design as well as new shapes of product and its value-added features. Such as, fruit yogurts are providing spoon inside packaging, chips packs converting into a serving plate, origami beer bottle designs and various others which will pitch for themselves by just having a glance at them.
1.Goldfish Shaped Tea Bags
When the shape of the teabag is fish-shaped will give you closer to nature, feel and emotion. It will entice your taste buds, and beautiful looking tea will always be eye-pleasing experience while you have a drink.
2.Fried with ketchup stand
When we purchase any fries, his ubiquitous accompanied friend is ketchup or any sauce, and we always struggle it eat it while on the go. Hence to solve this issue innovative idea by structuring the ketchup section along with fried pouch or cone leads to a solving a real pain point.
3.Wooden cases
A lot of products which are known for being pure, closer to earth and natural can represent their packaging influenced by natural bird nest. Creative label design which will sink in the wooden packaging with a transparent window will attract many.
4.Eat Clean Pizza
When we eat pizza from one whole pizza, we pick single pieces barehanded, what if we pick up each slice with its packaging along with not spoiling hand isn’t it a great idea.
5.Smart Peanut Bag Idea
When we enjoy eating peanuts, discarding its cover is always a pain point to solve. Now, this the creative packaging can be a boon wherein single packaging two section are created one where the peanuts are available and other is empty where you can discard them.
6.Transparent Juice Cups
Creative designs with only outlined on transparent cups or boxes of vegetable and juices will display the felling of natural and fullness through its innovative concepts.
7.Intelligent Chips/Cookies packaging
The gourmet packaging product, made of cardboard/paper which is recyclable. Also, you can see different flavours of cookies, not causing them to break. Hence this product is experience selling based, not entirely product selling based.
