Surveys reveal that more than 60%-70% of users make their purchasing decisions under the influence of the product packaging design.
Food packaging design is integral to every marketing strategy in this era.
A high percentage of consumers typically make their purchasing decisions after seeing the packaging design with attractive graphical images and information that communicates with the consumer from the retail shelves.
Investing in an appealing food product packaging design is one of the best ways to beat the competitors in the market.
It builds a culture around your food products and evokes an emotion in your customers that contributes to more sales.
Hence, the more robust and informative your product packaging gets, the higher its chances of being the best seller of your business!
Today, let’s unravel the real potential of an appealing food product packaging design, along with some tips to create your first packaging design that attracts the maximum consumers in the market. Let’s get started.
How does excellent food product packaging design attract buyers?
When the retail shelves are stuffed with similar products from different brands, the product packaging design helps make the final purchase choice.
Your business typically has about 7 seconds to make a good impression on a potential buyer and convert them into your paying customer. Your brand and its values are represented by its product packaging. Hence, a consumer can instantly check out the packaging design to find out the necessary information about the product at a glance and make their purchasing decision.
Also Read: Creative Fruit Packaging Design Inspiration
Additionally, many brands have icons in their packaging designs that are instantly recognisable and remind consumers of their previous experience with the brand, making them consider the same brand again for their next purchase.
Thus, an eye-catching food product packaging design is essentially the only thing drawing your business back from the sales it deserves.
Top 4 Steps in The Food Packaging Design Process
It takes enormous time and effort to craft the perfect food product packaging design for a brand that is the final deal breaker. A successful food packaging design stands out, connects with the consumers, is authentic, unique, transparent and has all the answers your ideal consumer is looking for. Let’s discuss the critical steps to making your food product packaging design stand out in a crowded market.
Do your research
The first step to any successful food product packaging design has to be rigorous analysis and research. It would be best to analyse your competitors and the entire industry before making minor decisions for your packaging designs.
Here are some common questions you might explore while you carve out your product packaging design plan:
● What are other companies doing in your space? What makes their packaging stand out?
● What semiotics are best suitable for this category?
● Do specific colours, fonts, structures, or materials reflect your product benefits?
● What white space opportunities should you consider in your food packaging design??
● How can you include the product benefits in your design in a non-clustered manner while still being true to your brand voice?
● How do you reflect the brand’s key message in the packaging design?
Get to Know the Product Story
Successful brands are best at storytelling. Since your food product packaging design conveys a lot of information to the consumers, you need to ensure they are not overwhelmed with it.
Storytelling is essential in product packaging designs that impart a brand’s connection, warmth, trust and authenticity. Hence, it would help if you were well acquainted with your product story before choosing the colours and the fonts.
Here are some key elements you need to consider in your product story:
● Who are you, and why are you in the food industry?
● What makes your food product better than the others on the shelves?
● What does your food product deliver that no other brand does?
● Preparation guide for your product. Is there anything unique in the recipes?
● What inspired you to create this product and sell it in the market?
● What exactly do you want your consumers to tell their friends about your food?
● What is the key USP of your food product?
Having a product story when crafting the packaging design makes the entire packaging seamless, segmented and well illustrated to the consumers.
Recognise your target consumer
There are plenty of good-quality packaged food items in the market. To make a mark in the market, you must be precise in your targeting efforts regarding product packaging design.
You need to know your target consumers well to convey all the information about your product lucidly and connect with their emotions that evoke the need to purchase your product over your competitor’s.
Start with analysing the demographics and psychographics of your target consumers, such as pain points, challenges, the location they live at, professional status, daily needs, and others, to understand better what they usually expect in a product packaging design from brands.
Examine and establish the hierarchy of the package design
You don’t want your packaging design messy and clumsy, as this may shoo away your consumers in split seconds!
The package design hierarchy must be the most crucial factor for a successful food product packaging design.
Even though the product may be evident based on the photography and other elements, you must ensure that you reflect the truest sense of the product in the design. Use category codes and semiotics from your research phase to add your brand message, benefits, brand story and other aspects to make the most of your product packaging design.
Some Inspiring Food Packaging Design Ideas
source: https://www.excitetemplate.com/package-design-services-pune.html
source: https://www.graphicdesignaustralia.net.au/frozen-food-packaging-design
source: https://laptrinhx.com/packaging-design-for-pride-of-africa-foods-new-premium-food-range-1129206372/
source: https://laptrinhx.com/packaging-design-for-pride-of-africa-foods-new-premium-food-range-1129206372/
source: https://www.graphicdesignaustralia.net.au/food-packaging-design
source: https://www.indiefolio.com/project/5fbef0c4651d4/packaging-design-for-food-product
source: http://www.479degrees.com/new-page-46-1-1
source: https://www.behance.net/gallery/89435983/With-love-Gretel-Cashew-Nut-Packaging?
source: https://www.trendhunter.com/trends/nougats
source: https://packhelp.com/food-packaging-design/
source: https://www.askattest.com/blog/articles/creative-packaging-designs-food-and-beverage
source: https://www.askattest.com/blog/articles/creative-packaging-designs-food-and-beverage
source: https://www.meraki-creative.in/packaging-design
source: http://omnificexim.com/indian-spices.php?
source: https://wpshopmart.com/attractive-food-packaging-designs/
Conclusion:
Despite spending months and years of hard work and revenue in perfecting products, the packaging design persuades consumers to purchase a product from the retail shelves.
Your food packaging design is crucial to whether your product makes or breaks it in the massive world of FMCG. Suppose your food packaging design does not reflect your product’s authenticity and unique characteristics. Why would consumers choose your products over other cheaper alternatives in the market?
Successful food product packaging designs connect with your ideal consumers and answer everything they are looking for in a product at a glance. Hence, gear up to curate an appealing food product packaging design for your next launch and witness the sales hike in the upcoming months!
