Desperate to have shiny, healthy hair? Is scraggly wiry hair your biggest nightmare? When we talk about hair care, then hair oil takes its place as hair food nourishment hence it is very important that hair oil packaging design should communicate correctly.
The hair oil bottles design, hair oil label design, spray and regular bottle are available in various shapes, sizes, and weights. The bottles are made from graded plastic which ensures retaining the quality of oil for a more extended period. Multiple brands are focusing on organic design, customized medicated hair oil bottles.
Make sure the packaging design is not complex; it should help the consumer to identify what they want? When they are not distracted and inundated with messaging. Simple, clean, digestible designs are used to convey a premium product.
Packaging design for hair oil is no more boring in modern days; brands are experimenting by involving matte and gloss printing techniques and incorporating sensory elements into their care packaging design . The images should highlight the core ingredient in oil which will act as a value proposition of the product. The packaging should include images such as almonds, onion, olives, coconut, Argan, seed oils and many as this will provide clarity about core ingredients. The benefits should be conveyed through tagline which should specify the values such as “strengthen the hair, hair fall control, dandruff, tangle-free and nourishment for hair whatever brand wants to convey is done elaborately on back of the packaging or through tagline. Depending upon their brand positioning, which can be organic, medicated, ayurvedic, or regular one, the hair oil box design theme n colours are used.
Make sure the colour you choose is a reflection of brand personality and should grab the attention of the customer.
The competitive advantage/ USP of the product should be mentioned on packaging design which can non-sticky, lightweight, antioxidants, paraben-free, sulfate-free, GMO and preservative-free. So that audience can identify the core value of the brand. A tagline will also help to communicate a brand message with the audience, which should be memorable, catchy, distinct and with no negative connotation. The oil with the luxury segment will ensure to maintain transparent bottle with dropper or spray type, and minimalistic design as this will evoke the premium feel and look. The market place of the product also plays an important role where the product is going to be placed will impact its style of packaging, if it is for B2B or B2C, hyper mall or salons identify and accordingly plan for packaging design theme and style.
