Thinking where should your organization get its branding work done, in- house? Or should hire an external branding agency to do the work for you? Here the decision can be one of the most important strategic decisions which can build you as a market leader.
The internal and external branding investments can be substantial but ensure its productivity.
A full in-house creative group requires a budget for employees, adequate funding, benefits, office space, on-going training, and recruiting.
An external brand design agency can be one of the most significant line items in a branding budget and is a vulnerable subtle target during internal budget negotiations.
DesignerPeople would love to throw some of the valid points in the hopes that it might help you to make a more strategic decision about the strategy that will work best for your organization.
IN-HOUSE DESIGNER
In-house branding involves people paid by your company, who work exclusively for your company. Here you are not utilizing any third-party skills to manage your branding activities.
Here such approach is mostly followed and seen in small and a medium scale industry as a small team manages their marketing and branding. The in-house team is strong with its brand culture and values, which helps them to build a strong brand identity. They are aligned with companies’ objectives, vision, and challenge has the first-hand experience.
Secure Communication is streamlined because the team is always working together. Hence this allows for faster decision making, increased adaptability and a higher chance of taking some creative risk.
source : www.opus.ee/blog/
PROS:
COST EFFECTIVE
Hiring an in-house team will always make you spend less money as the resources used are internal. It gives you first-hand knowledge of the designs and adverts you intend to promote before you promote them.
COMMON POINT OF INTEREST
As a team belong to the same organization, hence they share a common goal and a common interest in effectively building the company.
STRONG CREATIVE CONTROL
In-house teams have more control over when to design them and can monitor the ads without any concern of reporting to the agency.
CONS:
LIMITED EXPERIENCE AND SKILL SET
Need to prioritize the expertise and skills that your brand wants. The company size of your first marketing team will be smaller than that of an agency; hence it is different if there is a high workload.
BRANDING AGENCY
It involves hiring a third party to promote and handle all branding affairs.
These agencies have rich experience, strategies, and active setup which are required for the professional handling of branding activities. Their vision is significant compared to the in-house team as they have exposure to handling various industry projects and interacting diverse set of people.
There is always a myth attached to a branding agency that is hiring a branding agency in delhi is a cup of the only bigger brand and not for small industries. That’s not true today each branding company has customized pricing policy specially planned and drafted as per the need of small scale industries which are affordable and start-up friendly.
There is a lot of brainstorming happening in brand strategy agency as there is a group of the creative team, this enthusiastic team will always pour a various number of ideas in the funnel, and best out of all are then finalized.
There is always an organized and professional feel and emotion around branding agency work style, which will help them to get productive outcomes.
Hiring a professional design agency, however, while seen as more expensive, but in reality, it can be the cheaper, in the long run, depending on your goals and what skills you require.
source : 1.bp.blogspot.com
PROS:
ACCURATE SKILLS AND RESOURCES
They have the correct set of human resources, tools, experience, and experience, which is necessary to satisfy your marketing and branding needs.
EFFECTIVE TIME MANAGEMENT
Branding agencies help their clients execute marketing strategies on time by seeing projects through from planning to execution.
CREATIVE APPROACH
Agencies are full of dynamic and an innovative person which helps them venture on new projects and revitalize recurring projects with fresh perspectives.
CONS:
MANY CLIENTS
They deal with a lot of brands which can make difficulty for them ever put their full time and attention on your projects.
NEED TIME TO UNDERSTAND BRAND
Agencies will take time to understand your brand, industry and intended audience. Hence it may take a little longer to get them familiar with your brand and goals.
CONCLUSION:
It all depends on your requirement of branding, size of the organization, creative quality need and money you are willing to spare for your branding and marketing purposes. You have to think about what you intend to achieve through the marketing process and how far you are ready to go. There are also plenty of tools which will help you to ease many tasks. These decisions genuinely depend on your corporate goals and plans for your marketing.
