Digital infrastructure can play a crucial role in keeping your business ahead of the competition. Digital trends in 2023 have experienced a dramatic shift in every digital marketing strategy applied. You might have ignored a few aspects like artificial intelligence and visual search in your digital marketing strategies to date, but you no longer will have a chance now. The articles torches on a few essential digital strategies one should incorporate in 2023 to beat the fierce competition.
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former Chief Creative Officer at J. Walter Thompson
The following are some crucial digital tactics that one should implement:
1) SEO A/B Split Testing
Digital marketing remains for a long time but its trends won’t. SEO is all about experimenting with new things to find way out to win the competition. When you implement split testing to a bunch of variable pages on your website, you will know the effect of those hypothecated changes in the variable pages when compared with the controlled pages on the website so, that you can take an informed decision about implementing the new changes on the site to uplift its performance.
2) Artificial Intelligence
Businesses who are looking to gain that desired edge over the competitors should not ignore the role of artificial intelligence. With the improved technology in digital marketing, Artificial intelligence is pulling its weight in the latest digital marketing trends. It allows the business to anticipate probable future patterns of the customers based on the collected data. Artificial Intelligence will help the marketers to determine better strategies via different channels like digital advertising, direct mail and many more. Many businesses have already incorporated the usage of artificial intelligence into their business. AI helps in giving the customers personalised advice and offers for their buying decisions.
3) Programmatic Advertising
Programmatic advertising plays a crucial role in higher conversion rates and lower customer acquisition costs. The program advertising digital marketing strategy uses AI to place advertisements as per targeted algorithms. It estimated that 86% of digital display ads would purchase via automated channels. Programmatic advertising is real-time strategy offering more power in the hands of the advertiser. Even small advertisers can benefit programmatic advertising greatly for maximum ROI. However, the way advertiser uses determines the success of programmatic advertising in the latest digital marketing trends.
4) Influencer Marketing
Influencer marketing scoots your brand 10 notches high with their presence irrespective of the industry you are serving in. With the increasing number of people using social media, it is essential for a business to use influencer marketing that can be an effective channel for hyper-targeting your audience. It plays a crucial role in engaging your target audience. Influencer marketing has many benefits for a business like
• Building quick trust
• Improving brand awareness
• Effective content strategy and creates winning partnerships for your business.
5) Visual Search
The new trend of digital marketing visual search has taken online marketing to the next level. The user can get more specific results for their search with image upload. You can take an image of any product and upload the Google lens to find user specific results for your search. It has potential revolutionise the way customers find and buy products. It will not be surprising if future search trends make a shift to images rather than keywords.
6)Voice Search
There is a drastic improvement in voice reorganisation technologies, and they are increasingly becoming popular during recent times. The voice search technology enables you to use speakers to control smart devices anywhere in the home through verbal command. Voice search allows easy communication when people are on the move, provides faster communication than texting, even speeds up your search. The convenience offered through voice search is increasing the number of users gradually, and it estimated that 50% of the searches would be voice-based so, it is essential for the business to incorporate voice search technology in their digital marketing strategies 2023.
7) Video Marketing
Video marketing is an important marketing strategy for any business today. By 2024 it is estimated to make more than 85% of all consumer internet traffic. Video marketing strategies implemented in 2023 have said to establish few benefits like
• Improved conversion rates
• Builds customers confidence in making online purchase decisions
• Move potential traffic to the executive website after watching the video, and a significant share of customers even call vendors after watching the video.
• Video published on the popular platforms do increase SERPs of the website so, is the popularity of digital marketing strategies in 2023.
Conclusion
All the digital marketing strategies that targeted in 2023 aimed at offering customer experience with personalisation. It is vital for businesses to incorporate these latest trends and stay ahead of the curve to increase conversion.
