When we say meat packaging design, it will also include a lot of ready to eat marinated meat products along with its characteristic of flavours, juiciness, and tenderness. These traits should be readily displayed and justified in the packaging design of meat.
In any store, the packaging is what first thing that catches the consumer’s eye. Vibrant colourful and graphics will attract consumers, display your product, and convey your company’s brand image all make an impression.
Clear packaging will always that allow the consumer to see the actual real product which is inside packaging is also popular. Good packaging design is a representation for quality control, as quality film and strong, airtight seals will prolong product life.”
Like many other categories in the food industry, meat and poultry packaging are updated with more aesthetically pleasing along with developing functional values in packages. There are flat bottom bags, stand-up pouches (SUP) and other styles designed to make packaging better.
Make you choose correct space in any store for the display on shelves or cases in the refrigerated or frozen sections.
It is said that around 70 % of homes will then purchase food online by 2025, which includes home delivery. It also brings in the opportunity for leak-proof packaging that takes up a small amount of space. Many target audience will buy fresh, juicy chicken but end up freezing it.
Hence packaging should be such that it can protect the freshness and quality of that product. Make sure it should be able to guide the safety and quality of the meat and also be ready to be discarded in an environmentally friendly way.
Some other latest trends besides case-ready have an impact on meat and poultry packaging is sustainability. Here the Bio and eco-based materials have been tried for both film and trays. The high water activity of meat is an obstacle for compostable materials, which tend not to be as water-resistant as regular polymers.
