Do you know more than 70% of purchasing decision is made within 5-7 seconds of looking at the product. That’s because of the creative packaging design. We always hear people saying packaging design is just as…
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Typography and Iconography on packaging design – Trend 2019
Do you know, it is not the brand or price of the products that pull the customer attention on the store shelf? It is, in fact, packaging that influences their purchase decisions. It is vital for…
6 Creative Tips for Product Label Design
Conduct research Proper research always needed for product label design even if you are on the job for designing rough sketches. When you are a job, you need to conduct the research, to find who your…
Brand Identity – Guidelines
What is brand Manual (Brand Identity Guidelines) Brand identity guidelines are the manual explaining how usage of the brand should be both internally and externally. If the brand logo looks different everywhere you see it; there would be no way to establish an instant connection in consumer’s mind about logo and brand promise. The brand identity guidelines are formed to instruct how tangible elements of the brand should be used in branded communications from business cards to packing design. Following brand identity guidelines will help your brand leave fingerprints across all communication touch points. Brand guidelines will dictate instructions related to all aspects of the brand like colour,…
7 Latest Digital marketing trends 2023
Digital infrastructure can play a crucial role in keeping your business ahead of the competition. Digital trends in 2023 have experienced a dramatic shift in every digital marketing strategy applied. You might have ignored a few aspects…
Digital Marketing – Effective Brand Building
Traditional marketers today look at digital marketing as a threat to their existence. However, the myth should be ignored. Digital marketing is just usage of some techniques used as a part of faster marketing and communications…
Sustainable Material: Future Of Packaging
The changing trends in marketing have incorporated new ways of brand promotion. Sustainable Material initiatives are being preferred in the business with printing and packing as a key area of exploration for their initiatives. With the…
How can eco-friendly packing help in branding?
Eco-friendly packing has become an echo of today’s world. Many NGOs are shouting for the need for eco-friendly nature and spreading the need for the same. What does this eco-friendliness mean? Does it restrain your responsibility…
How is sustainable packing beneficial than conventional packing?
Conventional packing is used to pack food for ages because of its benefits like convenience and single-use packing. With the effects of global warming, it is time for us to give due consideration to the conventional…