Conduct research
Proper research always needed for product label design even if you are on the job for designing rough sketches. When you are a job, you need to conduct the research, to find who your target audiences are, along with the details of their age, gender, education, and values. The vital information you collect about your target audience will help you come out with the design decisions.
Readability Product label
Product label you design should showcase its content through clear font size and label. Choose the ideal font size that is easy to read for the people that uses glasses to read. A guideline for choosing the font size on the label is not to go below 6 points and some vital information can be highlighted in 10 points and up.
When it comes to colour, make sure that it has a different background. Go with the colours that have value and intensity so; it will be a combination of bright, light, and dull and dark. Bright colours tend to the right pick because they have the potential to influence the customer to buy. Though the choice of colours depends on the kind of product its visual appearance, you can explore more colour options on Adobe Kuler or Sessions Color Guide.
While picking the type of label for the background, forgo having photo or pattern because it affects the readability and doesn’t present text and background image in favour.
Maintain Originality
It is vital to keep your label design original to avoid any copyright issues. Make an effort to keep it unique and innovative. Conduct competitive research to make your label standout. Copied labels may be annoying and lead to legal complications. It may often create confusion for first-time customers.
Keep the design clean and avid add any unrelated to your product to make the design look better. Make sure you mention the information related to the barcode to create authenticity and helps in any legal checking. You should provide contact information of the company as per of integrity to establish a direct line of communication with the customers.
Use High-Quality Products
Offer the best quality material in the market to establish your brand. You have made robust efforts to bring your product here. A low-quality product with amazing label design can never impress the customer. Though they may be attracted for label design, can guess the quality of the product with a single touch so, never mess up with the quality of the product you offer.
Also Read: Honey Brand Packaging Design Africa Case Study
Combine Photography With Minimal Styles
Packing trends are ever-changing, but the one that remains constant is the graphics you use in the label design. Right now, illustrated graphics or simple typographic designs are the popular graphic media.
Photography is not a popular option on the product label today, but, it has the potential to gain that stylish looks when designed in the right way. If you want the photography on your product label look slick and modern, choose to go for striking graphic images. Black and white photography works on here when teamed with colourful typography. These eye-catching looks on the product label are on trend today.
You can also gain inspiration from the templates for product labels of cosmetic products and combine the colour photography with simple sans serif type colours.
Print quality Product label
Not to ignore the most important is use quality card stock to give the most effective visual presentation. Whether you use slick gloss, coated or matte surface, quality matters a lot in product label design. People looking for the distinct look on the product label may go for Llanos Negros label design where gold foil and print layering techniques are used to create your product label.
