I am sure when you start a business or even when you are professional businessmen there are ample of things which come into consideration. There are many experts’ even non-experts who are having many advice and suggestions towards packaging.
Packaging being the most crucial element of any product it becomes a mandate not to ignore it. Be serious about it. Clean and presentable packaging design will be more attractive to customers than unattractive packaging though the product is same inside.
Food Packaging design will affect the sale of a product simply because better design equals better deal as it catches more eyes.
Below are some successful winning tips which we are mentioning after our rich experience in the packaging industry:
1.Research on target audience
Always make sure you have enough information in hand about whom you are going to sell your food product?
As the food industry is a very vast sector, you will get a lot of different variety and its target audience. It can be kids who like fried, chips, junk while there are people who enjoy gourmet food, there are who fitness freaks are, some want international hence it’s a challenge.
You should always be aware of who is your packaging attracting at the end. On that basis from the colour, content, brand story, the positioning will differ.
2.Talk loud about product USP/Benefits
When a customer is buying any food products, especially in COVID-19, he is very conscious about content and its value proposition.
Traditionally customers used to pick the product from the shelf without thinking now they read and want some value addition before making a purchase decision.
Immunity boosters, high energy, full of nutrients, 0% fat, No Maida, Gluten-free, Whole wheat are few benefits which will communicate about your product benefits.
Make sure the placement is significant so that visibility at a glance is possible.
3.Keep it SIMPLE
Creativity can be misinterpreted; you cannot add a lot of things just because you are paying an agency or you feel it is good to add all, so we don’t miss on any element.
You are on the wrong track then; a professional agency will always understand your brief first, a study on the requirements of the market and your industry.
They will make sure “less is more” concept is applied, and there will be a correct balance of designing and content.
Customers have just 3-4 seconds to notice you, so keep label simple and hassle-free mention relevant, and USP oriented information.
source: www.designerpeople.com/case-studies/mdh-spices-packaging/
4.Feasibility/Practicality
When you plan, food packaging always keeps yourself in the shoes of customers and thinks in that way. We want our food to stay intact, not to spill, airtight, fresh, easy to handle, easy to store depending upon the type of food these factors play a significant role.
Take note you cannot afford to have a package that is not handy unless your product has a monopoly over the market. Check if it can be introduced in a travel-friendly or convenience packaging type which will add value to customers comfort.
Make it usable so that after usage its kept not thrown such as if instead of carton box if you provide them with the container, it will stay with them instead of going in dustbin hence this will increase brand recall value.
Also Read: Creative Pet Food Packaging Design 2020
5.Quality Printing is Must
Suppose you have taken so much effort of aligning things from a professional designer then don’t compromise on end process that is its printing which is a crucial step, as per the KLD oriented design.
Plan for a professional, experienced printer who will cater you’re printing needs along with designing agency. Just like packaging experts, some printers have specialisation in packaging. Quality of printing will reflect on overall product packaging feel and emotion.
source: global.videojet.com/wp-content/uploads/dam/img/Salty%20Snacks/690×390-saltysnacks-hero4.jpg
6.Research on competitors
As the tracking target audience is the same meaningful way your competitors are also significant, you should know who they are? How big are they? Do they have any specific feature add ones? Who will sit beside your product on the shelf? Their colours/fonts/images everything should be scrutinised.
Understanding their past track records and making some effort to understand their campaigns and activities you will understand where do you stand in the market and what are zones you have to work on.
7.Packaging Material
Depending upon the type of product the Material should be decided, such as if its cosmetic or food products the packaging material will differ. It should always look coordinated with the actual product inside it and should not look out of box or odd. Even sustainable packaging plays a crucial role where the more positive impact it has to the sales numbers.
The packaging design has a crucial role in defining how easy it is to separate the materials from each other and thus, how easy the packaging is to reuse and recycle. Making more with less not only saves resources but also leaves less Material for the consumer to handle correctly.
Source: www.packaginginnovation.com/wp-content/uploads/2014/06/advantages-and-disadvantages-of-plastic-packaging.jpg
Conclusion
When you’re creating your packaging design brief, ensure you involve all your core brand designs for your designer to incorporate into your packaging, including your brand logo, colour palette, and brand fonts. Assign a designer who will understand your overall brand strategy, vision and goals.
In the era of social media boom, stay updated with latest trends, and incorporates them into your packaging irrespective of the size of company and industry type. Use those hypes created by movies and media to boost your products sales.
Consumers get attracted to your packaging when you jump in the trend. Still need a professional check Food Packaging Design Agency in India.
