72+ Tea Pouch Design Ideas That Will Transform Your Brewing Ritual

Starting your day with a perfectly brewed cup of tea can make your day. Whether you prefer black, green, masala or matcha, the right kind of tea can refresh, energize and relax you. That’s why choosing the perfect tea pouch is so important for any tea lover for their daily brewing ritual. On top of that, if the tea pouches are user-friendly and visually appealing, they turn a simple cup of tea into a cosy experience. So, follow along as we list down the key elements for the perfect tea pouch designs, along with over 72 tea bag design ideas.

What is the impact of appealing tea pouch designs on consumer perception?

Your tea pouches should reflect your brand’s personality and create a positive impression of your brand. Your tea pouches should not just hold tea but also preserve its freshness and make a visual appeal. An effective and attractive tea packaging design is a must to build a strong value perception of your brand.

Always research your target audience thoroughly while creating the tea pouch designs. Ask yourself relevant questions like why do they drink tea? Is it for wellness, lifestyle, or just a habit? Is tea an essential part of their day? Do your tea bags serve as a morning energizer or an afternoon perk-me-up for them? In other words, consider the reasons and ways in which people drink your tea.

Design Elements of Compelling Tea Pouch Designs

1. Colour Palette

Choosing an apt colour palette is the most crucial part of your branding. Your brand colours should speak for your brand. Also, keep the colours consistent throughout all your products and marketing materials. Use vibrant colours, unique images and your logo to make your product more distinctive. Also, make sure that the colours and visuals are relevant to the type and variant of tea you are selling. For example, for green tea pouches, choose shades of green, while for flavoured tea (like jasmine), choose a combination of white, green and blue.

2. Typography

The amount and size of text that appears on a packaging design varies from product to product and from brand to brand. Use the right typesetting to accommodate the necessary information on your tea boxes and tea pouches without crowding them with too much-unwanted information. Keep the labelling neat and easy to read. A tea pouch with an apt typography is bound to grab your customers’ attention and affect their purchase preferences. A perfect typography for your pouch design should consist of a suitable font and proper information hierarchy.

3. Imagery and Illustrations

You should depict your product attributes using appropriate and relevant images and illustrations. Graphics and illustrations add visual interest to your tea pouches and also tell people more about your brand narrative. You can use images, icons, graphics and other visual elements to make your packaging more interactive and playful. For example, you can have a visual checklist of flavours your customers should try or add brewing instructions through icons. The key is to create a design that is eye-catching and consistent with the rest of your packaging elements. You can also use images to tell more about the tea variants, like their origin or popularity.

4. Materials and Textures

Materials and textures of packaging matter a lot for any product. Use high-quality materials and advanced printing technologies to give your customers a premium experience. Unlike an instant coffee packet/pouch, tea pouches serve as tea infusers and are dunked in water or milk, which is consumed directly. So, tea pouch materials must comply with food safety standards. Choosing the material also depends on factors like the type of tea, its shelf life and your company’s sustainability goals. However, common materials include paper, foil, silk/cotton and other biodegradable materials. So, choose the one that best suits the purpose of your tea’s intended audience.

Explore Our Newly Added Tea Pouch Design Ideas to Inspire Your Brand

Conclusion

With the increasing number of tea consumers worldwide, tea isn’t a mere drink anymore. How a person has their tea says a lot about them. Similarly, how your tea pouch design looks says a lot about your brand. Keep in mind that your tea pouch designs should be striking to the eye, plus serve functionality. The product should be dry and well-sealed when it reaches your customers.

With 20 years of experience in branding and packaging, DesignerPeople can create the best packaging design as per the type of tea and your brand personality. If you want killer tea pouch designs for your brand, look no further and reach out today!