Do you know, it is not the brand or price of the products that pull the customer attention on the store shelf? It is, in fact, packaging that influences their purchase decisions. It is vital for you to make sure you attract the attention of the customers with the right packaging to stand out of the competition.
In 2019, Designers doing many experiments on packaging design using Iconography and Typography to create standout packaging which sells.
Typography
When designers use typography packaging for your products, they will create an equilibrium balance using visual elements and written content on the packaging. Your brand will reach the people across the world with the right message attached. In addition to conveying the right word, typography also keeps communication attractive to grab the attention of the customer at the store. The designers using typography aim to boost brand recognization, preference, and increase awareness. It is all about successful branding from the concept to shelf. It communicates a clear marketing message to the customer. In India, different languages like Hindi, Punjabi, Telegu etc. Typography over the packaging is related to the people with different social, cultural, and ethical backgrounds.
Typography helps the designer to communicate the intended messages along with the emotions and get favourable actions from the customers. It is the art of how the text is placed on the back, bottom, and side of the packaging. The designers make sure that the content on typographic packaging is bigger, bold, and capital even dragging the attention of the customers who are least bothered about the content on packaging.
Designers also consider different factors while considering packing for typographic design.
- Type of the product
- Its shape
- Size
- Target markets like age, gender, language, culture and personal preference.
Iconography
Iconography is another latest trending packaging method used by designers today. The technology uses small icons and images in packaging as it creates stable and powerful impressions to the customers. Icons stand out the way; they can be effectively used to drag the viewer’s attention and serve as indicators on the roadmap. Its natural instinct for a human to give great attention to icons because of its clear depiction.
Minimalistic
Iconography also gains great importance in packaging as it can associate with the commands, ideas, and even branding the products. It can be a great method to make the viewers understand what all the product is related. You can communicate all the relevant information about the product with Minimalistic design on product packaging.
Informative
Iconography lets the designers disclose a lot of information with simple visuals. A compact space on the product packaging is enough to disclose an effective and expressive message to the customer. Also, your Iconography can convey a lot of information in a fraction of seconds. Instantly recognizable icons on the product packaging help the customer better understand and interpret the information.
Standout in crowd
Many times designers used Iconography at the back of the packaging (BOP) to create that desired impression in the minds of the customers at a glance. Small images and icons used at the back of the product packaging helps the consumer to educate about the usage of the product and turns into powerful influencers in customer’s purchase decisions. They help in developing the visual interest of the customer and grab their attention. With the ability to present whole information in a nutshell, Iconography is capable of gaining user attention and increasing readability.
